Web Design & Development · Singapore

Websites Built to Convert, Not Just Impress

Strategy-led website design and development for enterprises across Singapore and Southeast Asia. We build on Sitefinity and WordPress — matched to your infrastructure, your team's capabilities, and your growth requirements. Not template sites. Not portfolio pieces. Business assets.

The Problem

Your Website Looks Good.
But Is It Working?

Most enterprise websites look polished but convert poorly, load slowly, and frustrate the teams who need to manage them.

01

Looks Good, Doesn't Convert

Visitors land on your site, browse a few pages, and leave. No enquiry. No contact form. No download. The site was designed to impress, not to guide a visitor through a decision. Beautiful, but commercially passive.

02

Your Brand Has Evolved. Your Website Hasn't.

Your company has repositioned, launched new services, or shifted your go-to-market — but your website still tells last year's story. It loads slowly, ranks poorly, and every quarter it drifts further from who you actually are today. Updating it is painful, so nobody does. Meanwhile, your competitors' sites reflect exactly what they do now.

03

Marketing and Dev Stuck in a Bottleneck Loop

Your marketing team can't publish a page without a developer ticket. Your dev team can't prioritise website changes against product work. The CMS was built for developers, not marketers. So nothing moves at the speed the business needs.

Enterprise Brands We've Built For

Duke-NUS
NUS Giving
Kaplan
ITMA
SGX
Giant
SecurityRisk
NUS CQT

Our Process

How We Build Websites That Perform

Every web project follows a four-phase process designed to produce sites that convert, rank, and scale. No phase is optional. This is how we ensure what launches isn't just on-brand. It's built to generate business.

01
Phase 1

Discovery & UX Strategy

Align your brand strategy to your web strategy before anything gets designed. Stakeholder workshops, JTBD audience mapping, conversion path design, and an IA blueprint built on "Proof Upfront, Reduced Friction" principles.

  • UX Strategy document & sitemap
  • Audience & JTBD mapping
  • Conversion path architecture
Our COMPASS methodology
02
Phase 2

Design System & Component Architecture

Page-level wireframes based on conversion logic. A modular component library (25+ components) with guard-railed page composition — your marketing team assembles pages without breaking the design system.

  • Wireframes & high-fidelity UI
  • Modular component library (25+)
  • Design system & style guide
03
Phase 3

Development, CMS & Security

Front-end and back-end development on Sitefinity or WordPress. Security built in — not bolted on. OWASP Top-10 review, RBAC, WAF/DDoS protection, PDPA compliance. SEO architecture, accessibility, and performance addressed during build.

  • Full CMS build & configuration
  • OWASP review + RBAC + WAF
  • SEO & performance architecture
04
Phase 4

Launch, Training & Handover

VAPT, comprehensive QA, performance testing, redirect mapping, and analytics setup before go-live. Role-based CMS training — sandbox environments, video guides, instructor-led sessions. Post-launch warranty scaled to build size: 1 month for Small, 2 for Standard, 3 for Enterprise.

  • VAPT & pre-launch QA
  • Role-based CMS training
  • Post-launch warranty (1 mo Small / 2 Standard / 3 Enterprise)

Proven Results

By The Numbers

Real outcomes from enterprise web projects across Singapore and Southeast Asia.

Websites Built
200+

Websites and landing pages designed and built for enterprise clients.

Above Lead Target
280%

Duke-NUS delivered 1,306 leads vs 466 planned — 82% CPA reduction.

Donation Increase
45%

NUS Giving saw a 45% increase in donations after their redesign.

Years in Singapore
14+

Building enterprise websites in Singapore and Southeast Asia.

Client Results

Web Projects That Delivered

Three web builds. Real metrics. Enterprise clients across Singapore and Southeast Asia.

COMPASS — Our Brand + Build Methodology
Duke-NUS Medical School
Sitefinity Rebuild

Duke-NUS Medical School

Challenge

Duke-NUS ran a large, dated website spanning 1,000+ pages that was no longer mobile-responsive and had drifted from the school's current positioning. In parallel, its recruitment value proposition needed to reach candidates from non-medicine backgrounds and expand beyond Singapore into China and the USA. A medical school recruiting across three markets is held to a high bar on credibility and user experience: the estate had to read as authoritative, work on every device, and convert prospective students who were comparing it against the world's top programmes.

Approach

We rebuilt the full 1,000+ page estate on Sitefinity with a modern, mobile-responsive design and a coherent user experience across the whole site. For recruitment, we refreshed the value proposition (tagline moved to "Many Paths, One Destination") and ran a persona-led, multi-channel campaign across Meta, Google, LinkedIn, and Search, targeting candidates in Singapore, China, and the USA with backgrounds in natural sciences, health, and bio/tech engineering.

Result

280% above the lead target (1,306 leads against a planned 466) with cost-per-acquisition 82% lower than target, delivered inside the KPI period. Gold for Excellence in Performance Marketing at the Marketing Excellence Awards 2022.

280%
Above Lead Target
82%
CPA Reduction
Read case study
Kaplan Singapore
Persona-Led Redesign

Kaplan Singapore

Challenge

Kaplan, a professional education and training provider, was running a dated website with persona-journey problems: prospective students struggled to find the right programme, and the site wasn't built around how different audiences actually decide. For an education brand competing for enrolments, the website is the primary conversion surface, so it had to guide several distinct learner types from interest to enquiry, not just present a catalogue.

Approach

We ran a full strategic redesign anchored in a requirement-gathering exercise and persona journey mapping, structuring the site and its programme-discovery experience around how each learner type navigates toward a decision.

Result

Traffic and time on site up 33%, with sessions and active users up 18%. Kaplan has stayed a client for six-plus years since.

33%
Traffic Increase
18%
Active Users
Read case study
ITMA 2023
Event Website

ITMA 2023

Challenge

With live events on hold, ITMA needed to keep engaging members online and generate fresh interest in the textile industry post-COVID. Its existing site was dated, poorly planned, and not mobile-optimised, giving users a negative experience and low acquisition. The journey from homepage to the content people actually wanted was too long, and exhibitors, visitors, and media all struggled to find relevant information. The rebuild also had to handle user accounts and personal data to a GDPR-compliant standard.

Approach

We delivered a fresh, mobile-responsive design that shortened the user journey to as few clicks as possible, implemented single sign-on (SSO) for user profile creation with GDPR-compliant data management, and handed over a flexible client-managed CMS so the team could run it themselves.

Result

Organic traffic sessions up 35% (to 253,000), bounce rate improved 23% (down to 36.51%), average session duration up 23% (to 5 min 25 sec), and average keyword position raised by 5.2 rankings.

35%
Organic Traffic
23%
Bounce Rate
Read case study

Why Us

Why Construct Digital for Web Design & Development

B2B web projects fragmented into vendors, designers, developers, SEO shops, and the agency that built the site rarely owned whether it converted. Construct Digital was built the other way: design, development, SEO, and security under one team, accountable for the commercial outcome, not a slice of it. We build websites as business assets, engineered to convert, rank, and scale. And the build runs AI-native: what you pay for is the thinking, the conversion architecture, the platform call, the UX, while design and development tooling does the heavy lifting underneath, so the build comes faster and at depth without the per-template markup most agencies bill as the site grows.

Conversion Architecture

Conversion Architecture, Not Just Design

Every page structured around buyer actions. Layout, CTAs, and content hierarchy planned in UX strategy — before a pixel is designed.

Platform-Matched CMS

Platform-Matched CMS Development

Sitefinity, WordPress, or Astro — recommended based on your infrastructure, team capabilities, and integration requirements. Not a one-platform shop. For eCommerce, we build on Magento, WooCommerce, and Shopify — matched to your scale and operations. Either way, the CMS is configured so your marketing team can own it. CRM and marketing automation integration available.

SEO Architecture

SEO Built Into the Architecture

Structure, speed, schema, and metadata handled during development — not retrofitted after launch. The site is ready to rank from day one. See our SEO Services

Marketing Independence

Marketing Team Independence — No Developer Tickets Required

Modular component library with guard-railed composition. Your team publishes pages and manages content without raising a developer ticket.

Enterprise Security

Enterprise Security Built In

OWASP Top-10 review, VAPT, RBAC, WAF/DDoS protection, PDPA compliance, and ISO-27001 alignment for regulated industries. Built in — not bolted on.

WebCare Support

WebCare — Ongoing Support With SLAs

Post-launch warranty scaled to build size — one month for Small, two for Standard, three for Enterprise. WebCare packages: P1–P4 SLA-backed support, monthly reports, quarterly reviews, and a bank of enhancement hours.

Industry Recognition

Award-Winning Work

MARKies Awards 2022 Gold
Gold Winner

Most Effective Use — Digital

MARKies Awards · 2022

Marketing Excellence Awards 2021 Silver
Silver Winner

Excellence in Marketing Transformation

Marketing Excellence Awards · 2021

Engagement Model

Build the One You Need, or Move the One You Have

You're in one of two places. You're building a new site, or relaunching one that no longer reflects who you are. Or the site is fundamentally sound but on the wrong platform, and the cost of staying is starting to outweigh the cost of moving. We start from where you actually are. A short paid discovery scopes either route, so what you sign off on is a plan, with a sitemap, conversion paths, and a platform recommendation in hand, not a pitch.

Build a New Site

Build a New Site

New build, or a relaunch that finally reflects the company you are now. Strategy first, then design, then build. Discovery and UX strategy set the positioning, the audiences, and the conversion paths before a wireframe is drawn. We design a modular system your team can actually run, then build it on the platform that fits — Sitefinity, WordPress, or Astro — with SEO and security in the architecture from day one. You launch with a site engineered to convert, and a team trained to own it.

01
Replatform or Migrate

Replatform or Migrate an Existing One

You've outgrown the platform, inherited technical debt, or the CMS fights your team daily. We make the platform call on fit, not allegiance, then move you without losing what's working. Content and SEO equity migrate intact, redirects are mapped, and the rebuild runs as one managed workstream so the switch doesn't cost your team a quarter of productivity. You come out on a foundation that won't need replacing in three years, with the marketing-team independence the old stack never gave you.

02
Then It Has to Keep Performing

Then It Has to Keep Performing

Both routes land in the same place: a site your team runs and that keeps earning. Role-based CMS training, sandbox environments, and structured handover so marketing owns the site without a developer ticket. A post-launch warranty scaled to build size, then WebCare — SLA-backed support (P1 critical to P4 minor), monthly reporting, quarterly reviews, and a bank of enhancement hours. The site stays current instead of decaying toward the next rebuild. Throughout, one named project lead who knows your build and your business, not a rotating account contact.

03
COMPASS

Building the Brand Alongside the Site, Not Just the Site?

Web Design & Development is the build engagement on its own. When the brand strategy, narrative, and audience foundation are gaps too, this runs inside COMPASS — our 7-pillar Brand + Build framework, where strategy, brand, UX, and build ship together under one team and each phase earns its place before the next begins.

04

Testimonials

What Our Clients Say About Working With Us

While we've worked with Construct on several projects over the years, we most recently engaged them for the redevelopment of the Duke-NUS main website as well as our 20th anniversary microsite. They delivered with professionalism, creativity and responsiveness all the way from build to ongoing maintenance. It's been a constructive and dependable partnership, and the revamped website has seen clear growth in traffic.
Duke-NUS
Anirudh Sharma,
Duke-NUS Medical School
I am very pleased with how the website turned out. It feels like we are a part of their in-house team working together to achieve the same goal. I've never worked with an agency but working with you feels like working with my own in-house team.
SecurityRisk
Gillian Chan,
Marketing Manager, SecurityRisk
Your support and dedication throughout this project have been truly appreciated. You've been incredibly patient, helpful, and committed, and we're grateful for everything you've done to bring this project to life.
NUS CQT
Resmi,
NUS Centre for Quantum Technologies

Got Questions

Website Design & Development FAQs

01 How long does a website project take? remove

Typical projects run 12–16 weeks from kickoff to launch. Larger enterprise builds — with multi-language requirements, complex integrations, or extensive content migration — can extend to 20–24 weeks across four defined phases. We lock the timeline during Discovery and hold to it with structured milestones, phase gates, and stakeholder checkpoints throughout.

02 What CMS platforms do you build on? add

We build on Sitefinity and WordPress. The platform recommendation depends on your existing infrastructure, compliance requirements, integration needs, and team capabilities. Enterprise clients with complex environments often suit Sitefinity. Teams that need rapid iteration and a large plugin ecosystem go with WordPress. We assess fit during Discovery and recommend the right platform for your situation.

03 What's included in a website redesign project? add

A full engagement covers discovery and UX strategy, information architecture, wireframes, design system, UI design, front-end and back-end development, CMS setup and configuration, SEO architecture, QA testing, and launch support. Content strategy and copywriting can be included or handled by your team.

04 How do you ensure the website ranks well in search engines? add

SEO is built into the architecture from Phase 1: site structure, URL hierarchy, metadata, page speed, schema markup, and crawlability. We don't bolt SEO on after the site is built. For ongoing search visibility after launch, we offer dedicated SEO services that build on the foundation.

05 Will our marketing team be able to update the site without developers? add

Yes. On both Sitefinity and WordPress, we build a modular component library with guard-railed page composition — your team assembles pages from pre-approved blocks, updates content, and manages blog posts without developer involvement. Role-based CMS training is included in every project: sandbox environments, video guides, instructor-led sessions, and refresher training after launch.

06 How do you handle security and compliance? add

Security is built into the development process, not bolted on at the end. Every build includes OWASP Top-10 code review, vulnerability assessment and penetration testing (VAPT) before go-live, role-based access controls (RBAC), and WAF/DDoS protection. For regulated industries — finance, government, healthcare — we align to ISO-27001 standards, ensure PDPA-compliant data handling, and integrate with enterprise security platforms like CrowdStrike. Security gates are built into each phase of delivery.

07 Do you support multi-language websites? add

Yes. For WordPress builds, we implement WPML with structured content and translation workflows. For Sitefinity, multi-language is handled natively within the platform. In both cases, the CMS is configured so your team can manage content across languages without developer involvement.

08 What happens after launch? add

Every project includes a post-launch warranty covering bug fixes and performance issues, scaled to build size: one month for Small, two for Standard, three for Enterprise. Beyond that, we offer WebCare maintenance packages — a bank of enhancement hours with SLA-backed response times (P1 critical to P4 minor), monthly performance reports, and quarterly reviews. The site continues to improve after launch, not decay.

Ready to Begin

Ready to Build a Website That Works as Hard as Your Team?

If your website isn't converting visitors, it's costing you pipeline every day. Let's talk about what a strategically built site looks like for your business, and what it takes to get there.