GEO Services · Singapore

Generative Engine Optimisation: Get Cited in AI Search

For the marketing leader whose buyers are already asking ChatGPT, Gemini, and Perplexity which vendor to choose, and who cannot say with any confidence whether their brand shows up. A structured generative engine optimisation programme for B2B enterprises across Singapore and Southeast Asia, built to make your brand citable in the AI answers that are starting to shape vendor shortlists.

The Problem

Where Enterprise GEO Programmes Break

AI search is already shaping how your buyers evaluate vendors. Most marketing teams are not measuring it, let alone winning it.

01

Your Buyers Are Asking AI. Your Competitor's Name Is in the Answer.

A prospect asks ChatGPT or Perplexity, "Which vendor for Southeast Asia?" Your competitor is in the response. You are not. There is no page two in an AI-generated answer. If your brand is not cited, you are not in the consideration set. ChatGPT already handles around 9% of global queries. Traditional search volume is projected to drop 50% by 2028. At the next quarterly review, leadership asks, "Are we showing up in ChatGPT?" Right now, the honest answer is a guess.

02

You Cannot Defend What You Have Never Measured

You have heard GEO matters. You have dabbled. Added a few FAQs, tweaked some meta descriptions, asked the team to "do something about AI." There is no dashboard, no baseline, no KPI. You cannot tell leadership "citations up 31%" because you never measured citation zero. Every quarterly review, the same question. Every quarter, the same non-answer.

03

Your Content Was Built for Google. AI Is Reading It Differently.

Blog posts target keywords. Product pages list features. But AI systems favour Q&A-structured, entity-rich, citation-worthy content, and they reward clarity, factual density, recency, and authoritative source signals. Your content was not built for that. Rewriting everything sounds like a six-month project. Meanwhile, the brands that are restructuring for AI-first discovery are pulling ahead of you, quietly, one query at a time.

Enterprise Brands That Trust Our Search Expertise

Nomad eSIM
IMDA
NUS
SAP
CommScope

The Method

How We Make Your Brand Citable in AI Search

Generative engine optimisation is not SEO with a new label. AI search engines do not rank pages. They synthesise answers from structured content, entity relationships, and authoritative sources. The work changes. Our four-phase GEO methodology addresses each layer in order, and runs continuously. Predictable rhythm. Outputs you can defend at the next review.

01
Phase 1

AI Search Audit

See exactly where your brand stands in AI search today. We run your target queries across ChatGPT, Gemini, Perplexity, and Copilot, map which answers cite your brand and which do not, and document where competitors are being cited instead. You get a clear citation baseline before we touch anything. No mystery work, no "trust the process" deliverables.

  • Query mapping across all four AI platforms
  • Citation baseline: your brand vs. competitors
  • Content gap and entity authority analysis
  • AI citation opportunity map
02
Phase 2

Content Restructuring for AI Citation

Make your existing content citable, in the order that moves the needle. Restructuring starts with your highest-impact pages: clear entity definitions, direct answer formatting, structured data markup, authoritative source signals. The goal is content that AI models can confidently reference and attribute to your brand, not a six-month rewrite of everything.

  • Priority page restructuring for AI citation
  • Direct answer formatting and schema markup
  • Entity definition and attribution signals
  • Authoritative source integration
03
Phase 3

Entity & Knowledge Graph Optimisation

Build the brand authority AI systems will recognise. AI models construct answers from entity relationships, not just keywords. We optimise your brand's presence across the knowledge graphs, structured data sources, Wikipedia and Wikidata entries, industry directories, and authoritative references the models draw on. When an AI search engine needs to answer a question in your category, your brand becomes a citable authority, not a long-tail mention.

  • Knowledge graph and Wikidata optimisation
  • Industry directory and citation source coverage
  • Structured data and entity markup
  • Brand authority signal building
04
Phase 4

AI Search Monitoring & Iteration

Track, measure, and refine, every month. Continuous monitoring across the four platforms tracks how your brand appears in AI-generated answers. Citation frequency, answer positioning, competitive movement, new query patterns. Strategy refines on what AI search engines are actually surfacing in production, not on what a methodology deck says they should be. Each iteration is grounded in observed model behaviour.

  • Monthly citation tracking across all four platforms
  • Competitive movement and positioning report
  • Query pattern evolution analysis
  • Quarterly strategy recalibration

Proven Results

GEO in Numbers

The AI search shift is already under way. B2B brands that start measuring now will have the citation advantage before their competitors realise they are behind.

B2B Buyers Now Using AI in Vendor Evaluation
35%

Of B2B buyers now use AI search tools when evaluating and shortlisting vendors.

AI Search Platforms Monitored
4

ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot — monitored together.

Citation Increase (Construct Digital Own Brand)
47%

Citation increase achieved for Construct Digital's own brand — our active GEO proof-of-concept.

Years Delivering Enterprise Search in Singapore
15+

Delivering enterprise search results in Singapore and Southeast Asia.

Client Results

GEO Work in Progress

GEO is a new discipline. Construct Digital's own brand is the active proof-of-concept. Nomad eSIM is our first live client engagement. Results will be published as they mature.

Construct Digital GEO
Proof of Concept

Construct Digital — Own Brand GEO

The methodology we sell, we run on ourselves first. Citation tracking across ChatGPT, Gemini, Perplexity, and Copilot. Active monitoring and iteration since Q1 2026. Results published monthly as the discipline matures.

47%
Citation Increase
Read our GEO research
Nomad eSIM
GEO · First Live Engagement

Nomad eSIM — AI Search Visibility

Nomad eSIM is our first live GEO client engagement. AI search audit, content restructuring for citation, and entity optimisation across all four AI platforms. Full case study to follow when results mature — target Q3 2026.

4
Platforms Monitored
Ask about early results
GEO Placeholder
Coming Q3 2026

More GEO Results on the Way

As GEO engagements mature, we will publish the citation baselines, restructuring outcomes, and entity authority gains here. The discipline is new. The results are real. The case studies are in production.

Q3 2026
Expected Publish Date
Talk to us now

Industry Recognition

Award-Winning Search in Singapore

Marketing Excellence Awards 2021 Silver
Silver Winner

Excellence in Search Marketing

Marketing Excellence Awards · 2021

Agency of the Year Awards 2018 Silver
Silver Winner

Search Marketing Agency of the Year

Agency of the Year Awards · 2018

Marketing Excellence Awards 2018 Bronze
Bronze Winner

Excellence in Search Marketing

Marketing Excellence Awards · 2018

Why Construct Digital

Why Construct Digital for Generative Engine Optimisation

B2B marketing fragmented into vendors, dashboards, and silos. Search is being rebuilt on top of AI systems while most agencies are still arguing about whether GEO is real. Construct Digital was built as the agency that should exist for this shift: one team, creative, tech, and AI under one roof, accountable for the outcome, not a slice of it. We have been developing the methodology, tooling, and monitoring infrastructure for enterprise brands ready to lead this, not catch up to it.

Built on 15+ years of enterprise search

Built on 15+ Years of Enterprise Search

GEO extends SEO; it does not replace it. Fifteen-plus years of enterprise search experience sits behind every GEO engagement, led by Luis Tejedor (10+ years on enterprise SEO). We know how search engines process content, how authority is established, and how knowledge graphs are built. That foundation is what makes the AI-search work defensible at the next budget review, not just interesting at the kickoff.

Cross-platform AI search coverage

Cross-Platform AI Search Coverage

ChatGPT. Google Gemini. Perplexity. Microsoft Copilot. Your buyers move between them. Each platform synthesises answers using different models, different sources, different patterns. We map and optimise for all four, with platform-specific tuning. One-size-fits-all output is what most agencies still produce because it is what fits in a single workflow. The buyer is not in a single workflow.

Monitoring infrastructure built in

Monitoring Infrastructure, Built In

You see exactly how your brand appears in AI-generated answers, how citations shift over time, and where competitors are gaining ground. Citation frequency, answer positioning, competitive movement, query pattern changes. Monthly reporting you can take into the quarterly review with the numbers already there. Strategy gets refined on what is measurable, not on what is intuitive.

Active contributors to GEO

Active Contributors to the GEO Discipline

We publish, research, and contribute to GEO as the discipline forms. AI search is the next structural shift in how B2B buyers find solutions, and we are developing the practice publicly so clients see the working, not just the conclusion. Our position is to be right and early on this shift, and bring our clients with us.

Engagement Model

What the GEO Engagement Looks Like

GEO is an ongoing discipline, not a one-off audit. The model is built around continuous monitoring, monthly reporting, and quarterly recalibration as AI search itself keeps changing under us.

Dedicated search strategist

Dedicated Search Strategist

A named senior strategist accountable for your AI search visibility. They understand your industry, your competitors' AI search presence, and your content landscape. One owner, one point of contact, one continuous strategy. Not a rotating account manager learning your category on your time.

01
Monthly AI search reports

Monthly AI Search Reports

Citation tracking across ChatGPT, Gemini, Perplexity, and Copilot. Every month, the honest read on how your brand appeared in AI-generated answers, what shifted, and where competitors gained or lost ground. Structured reporting with clear next actions, delivered on schedule.

02
Quarterly strategy refresh

Quarterly Strategy Refresh

AI search moves fast. Models update, citation patterns shift, new platforms emerge. Every quarter, we reassess content priorities, entity gaps, and platform-specific patterns based on what is actually changing in AI model behaviour. The playbook gets rewritten as the discipline matures, not held precious because it was a deliverable.

03
SEO and GEO integrated

SEO + GEO Integrated

If you are also on our SEO programme, the two strategies are run as one. Same team, shared keyword and content roadmap, unified reporting. GEO and SEO reinforce each other. We plan them as a single search programme, not two retainers.

04

Testimonials

What Our Clients Say About Our Search Expertise

Construct's SEO proposal and assignment showcased strong thought leadership and left a good first impression, instilling confidence in our capabilities to deliver results.
Jing Lee
Jing Lee
Nomad eSIM
Good work on the IA revamp approach and use of AI in our methodology.
Nic
Nic
IMDA CMD
Thank you very much for your team's help to perform SEO with your tools to identify the broken backlinks and also the recommendation to implement an llm.txt — we are truly appreciative of how Construct goes above and beyond to help address any issues faced by us.
Wei Siang
Wei Siang
IMDA DTO

Got Questions

Generative Engine Optimisation FAQs

01 What is generative engine optimisation (GEO)? remove

GEO is the practice of making your brand citable in AI-powered search engines like ChatGPT, Gemini, Perplexity, and Copilot. Traditional search engines return ranked link lists. AI search engines generate direct answers by synthesising information from multiple sources. GEO is the work that gets your brand cited, referenced, and recommended inside those AI-generated answers.

02 How is GEO different from SEO? add

SEO optimises for ranked link lists. GEO optimises for synthesised answers. AI search engines draw on structured content, entity data, and authoritative sources rather than ranking individual pages, so the work is different. Both matter. They run together. GEO extends your SEO investment into the AI search channels where a growing share of B2B vendor research is now happening. Learn more about our SEO services →

03 Which AI search engines does GEO cover? add

GEO at Construct Digital covers ChatGPT (including browsing and search modes), Google Gemini, Perplexity, and Microsoft Copilot. Each platform synthesises answers using different models and source signals, so optimisation has to account for platform-specific patterns. All four are monitored and optimised together.

04 How long does it take to see results from GEO? add

Faster than traditional SEO. AI models update their knowledge bases more often than Google re-crawls and re-ranks. Most clients see measurable changes in AI search citations within 2–4 months. Sustained gains compound as your brand's entity authority strengthens.

05 Do I still need SEO if I invest in GEO? add

Yes. GEO builds on SEO fundamentals. AI search engines still draw heavily on well-structured, authoritative web content. A strong SEO foundation makes GEO significantly more effective. We recommend running both in parallel. Our SEO services and GEO methodology are designed as one search programme.

06 How do you use AI to do GEO? add

Heavily, and deliberately. Construct Digital was built native to AI, not retrofitted to it. AI handles the high-volume mechanical work: query generation across personas, citation pattern detection across hundreds of AI responses, entity gap mapping at scale, content scoring against AI-citation criteria, monitoring across four platforms. Strategists handle the calls that move pipeline: which queries actually represent buying intent, which entity gaps matter for your category, which authoritative sources are worth pursuing. AI scales the observation work. Strategists carry the accountability.

Ready to Begin

Find Out Where Your Brand Stands in AI Search

AI-powered search is already shaping how your buyers evaluate and shortlist vendors. The question is whether you lead this shift or spend the next two years catching up to a competitor who did. Start with a GEO assessment. You will get the honest read on where your brand appears in AI search today, where it is missing, and what it takes to close the gap.