Performance Marketing · Singapore
Performance Marketing Engineered for Revenue
For B2B and B2C marketing leaders who need paid media that defends itself at the next review. Google Ads, LinkedIn Ads, and programmatic, run to one number: qualified pipeline. Platform metrics are diagnostic. Revenue is the scorecard.
Google Partner 
Meta Business Partner The Problem
The Performance Marketing Problem
CPLs keep climbing. The pipeline does not.
Cost per lead has gone up every quarter for a year. The dashboard says spend is working. Sales says the leads are not closing. At enterprise scale, this is rarely a campaign-optimisation problem. It is a structural one: the wrong people, on the wrong platforms, with the wrong message, optimised by a platform algorithm that does not know what a qualified lead looks like in your business.
Bottom-of-funnel only. No journey. No nurture.
The paid programme targets prospects ready to buy this quarter. Nothing reaches your audience before they start evaluating. Nothing builds preference while they shortlist. Nothing keeps you front of mind once they leave. You are fishing at the bottom of a funnel your competitors are quietly stocking.
Optimised for clicks. Revenue attribution is theoretical.
The agency reports on CTR, CPC, and impression share. The dashboards look healthy. Then leadership asks what paid media contributed to revenue last quarter, and the answer is a paragraph instead of a number. No closed-loop tracking. No line from creative variant to closed deal. Platform metrics tell you whether the ads are running. They do not tell you whether the ads are working. Without that line, paid media is a cost line, not an investment.
Brands That Trust Our Paid Media Services
Enterprise and high-growth businesses across Singapore and Southeast Asia.
Full-Funnel Paid Media
Most Agencies Live at the Bottom of the Funnel. We Build the Whole Thing.
Bottom-of-funnel ads only convert the buyers already looking for you. The pipeline you are missing is upstream. We map each stage of the buyer journey to the platform, format, and message that fits it, so budget flows to where revenue is generated, not where clicks are cheapest.
Awareness
Programmatic display and video, YouTube, broad LinkedIn — reaching buyers before they evaluate.
Consideration
Retargeting, content-driven and expert-led ads that build preference while they shortlist.
Decision
Google Search on high-intent keywords, LinkedIn Lead Gen — converting qualified prospects.
Post-conversion
Retargeting and nurture that shorten the next sales cycle.
Campaign Results
By The Numbers
Real outcomes from performance marketing programmes across Singapore and Southeast Asia.
NUS Executive Education OEP Programmes — without adding to the media budget.
Prudential Freedom Planning campaign reach across Singapore.
Qualified leads generated for Prudential alongside a 61% engagement lift.
NUS MBA UCLA EMBA programme — with a 5x reduction in cost-per-lead.
Client Results
Paid Media That Delivered Revenue
Three programmes. Real revenue metrics. Enterprise and high-growth clients across Singapore.
NUS Executive Education
Challenge
NUS Executive Education's OEP Programmes were running into three problems at once: fragmented processes, niche audiences that didn't respond to broad targeting, and hard budget constraints. Limited financial resources meant every dollar had to be allocated strategically. The brief was the one most marketing leads recognise: get more out of less, without a bigger media budget to fall back on.
Approach
We rebuilt the engine around attribution and tracking before adding a single dollar of spend. Once each conversion's true value was visible, we targeted the right audiences precisely and reallocated the tight budget to the channels and creative variants earning their place.
Result
A 39X conversion surge, with no increase to media budget. The lesson is the one we lead with on this page: tracking better beats spending more.
Prudential Freedom Planning
Challenge
Prudential's Freedom Planning campaign needed to reach financial planning prospects at scale and shift customer engagement, not just accumulate impressions. The bar was the one every large brand campaign is held to: reach that converts into measurable engagement and leads, not reach for its own sake.
Approach
We built a full-funnel paid programme from awareness through to conversion, with creative tuned for each platform's context and audience expectation.
Result
9.2 million impressions, 686 leads, and a 61% lift in customer engagement. Scale without the usual reach-but-no-action trade-off.
NUS MBA Lead Generation
Challenge
In a word, differentiation. NUS offers a genuinely unique MBA experience, arguably the world's most varied in terms of options, but a traditional, one-size-fits-all marketing approach was flattening that differentiation and failing to get the message across. The campaign also had to perform across three diverse geographic markets, against established global business-school brands, with content that spoke to very different buyer motivations in each.
Approach
We rebuilt the campaign around 7 distinct buyer personas, each mapped to specific MBA programmes and content. Multi-channel, multi-market execution across three geographies, with creative variants matched to each persona's stage in the journey, informed by analysis of past market research and campaign data.
Result
391% lead growth on MBA, 398% on EMBA, 588% on UCLA EMBA, and a 5x reduction in MBA cost-per-lead. Same product. Sharper targeting. Dramatically better economics.
Why Us
Why Construct Digital
Paid media for businesses where the buying cycle has real consideration stages and every wasted dollar is visible on the P&L. Not performance marketing on autopilot.
Revenue-first, not click-first.
We manage to cost-per-qualified-lead and revenue contribution, never CPC or impression share. Platform metrics are diagnostic, not the destination. When leadership asks what paid media contributed last quarter, the answer is a number, not a paragraph.
You pay for the thinking. Production runs AI-native.
Most agencies bill you for production hours, then bill more as you scale. We charge for the strategy that makes the work land, and run production AI-native — so as AI gets faster each quarter, you get the speed, not a bigger invoice. You are paying for the judgement, not the keystrokes.
Built for the region, not the HQ template.
A global brief written for one market rarely survives contact with four ASEAN markets. We localise targeting, creative, and channel mix to how each market actually buys, while keeping it coherent enough that HQ sees one story, not four disconnected campaigns.
Your media budget goes to the platforms, at cost.
Media spend is paid directly to Meta, LinkedIn, and Google, passed through at cost — we don't mark it up. Most agencies bury 15–20% as undisclosed "agency net" margin. You see exactly what you pay the platforms and what you pay us.
Industry Recognition
Award-Winning Performance Marketing
Excellence in Performance Marketing
Marketing Excellence Awards · 2022
Excellence in Performance Marketing
Marketing Excellence Awards · 2020
Most Effective Use — Digital
MARKies Awards · 2022
Engagement Model
Start With the Strategy. Scale the Programme to Your Spend.
Most paid media engagements start with a free pitch deck and a guess. Ours starts with the Setup — a paid strategic foundation you own whether or not you run the campaign with us. From there the programme scales to your media budget, and steps down to light maintenance once it matures. You are buying the thinking first, then the management. Not a body-shop retainer.
The Setup
your starting point
A paid strategic foundation, from SGD 1,500.
Audience and persona work, channel and funnel architecture, the measurement and attribution framework, and the media plan. A real deliverable you own — whether or not you run the campaign with us. The depth scales with the campaign: lean for a single-channel entry programme, fuller for multi-market, multi-persona campaigns.
Monthly Management
the ongoing programme, scaled to your media budget
A dedicated strategist runs the programme against your live Looker Studio dashboard
Daily internal reviews, weekly optimisation, monthly deep dive, quarterly strategy refresh. You see the calls being made in real time, with no surprises at month-end. Two shapes:
Shape A
Essentials
Mid-market campaigns where you provide personas, value proposition, and key visuals. Fee scales with media budget and channel complexity.
Shape B
Custom
Larger multi-market, multi-persona programmes, with strategic depth and creative direction built into the Setup, plus retargeting, lookalike management, and local-platform execution.
Where you land is decided by campaign complexity, not budget alone — multi-market or three-plus personas pushes you to Custom. We scope it with you in the Setup.
Media Maintenance
the graduation step
Strategy when you need it. Maintenance when you don't.
When a campaign matures and the creative, audience, and messaging are stable, it no longer needs weekly strategy-led iteration. Light optimisation, monthly reporting, and creative refresh at a flat fee. A new brief steps you back up. You pay for active strategy when you need it, and light-touch management when you don't.
Testimonials
What Our Clients Say About Our Performance Marketing
Kudos to the team for the hard work for this long campaign. Yes, another accolade to add onto Construct's wall of winnings.
I really appreciate that the team consistently puts in the effort to provide their best counsel and optimise our campaigns with the resources available. You've been incredibly accommodating with timelines and proactive in offering additional advice.
JPM is generally very appreciative of account management, particularly on close coordinations and consistent sharing of project trackers, as well as with John's involvement and oversight across all projects.
Got Questions
Performance Marketing FAQs
Google Ads (Search, Display, YouTube), LinkedIn Ads (Sponsored Content, InMail, Lead Gen Forms), and programmatic display and video. We recommend platforms based on your audience, buying cycle, and conversion data — not defaults or preferences. Most programmes start with Google and LinkedIn, then expand to programmatic as the audience and attribution model matures.
Yes, and deliberately. You start with a paid Setup (from SGD 1,500): the strategic foundation — audience work, channel architecture, measurement framework, media plan. It is a real deliverable you own whether or not you run the campaign with us. From there, the ongoing management fee scales to your media budget and campaign complexity. We charge for the thinking up front because the thinking is what makes the spend work — and because a free pitch deck is worth exactly what you pay for it.
We work with businesses where the buying cycle involves real consideration — professional services, technology, financial services, education, healthcare, and more. If your customers research before they buy, our full-funnel approach drives better results than bottom-of-funnel-only campaigns. We work especially well with regional marketing teams running campaigns across multiple ASEAN markets from one brief.
We measure cost per qualified lead, lead-to-conversion rate, and revenue attribution. Platform metrics like CPC, CTR, and impression share are monitored for campaign health — they're diagnostic, not success metrics. If clicks are cheap but leads don't convert, the campaign is failing regardless of what the platform dashboard says.
Paid media generates traffic immediately, but revenue takes time. Expect initial qualified leads within the first month, with meaningful conversion data emerging by month 2–3 as leads progress through your sales cycle. Optimisation is continuous — performance improves as we accumulate data and refine targeting.
Yes. Every client gets a live Looker Studio dashboard from day one with real-time data on campaign performance, spend allocation, lead flow, and conversion metrics across all channels. We supplement this with weekly optimisation cycles, weekly WIP calls, monthly deep dives, and quarterly strategy refreshes.
No. We build full-funnel programmes covering awareness, consideration, decision, and post-conversion stages. Each stage uses different platforms, formats, and messages. Most agencies default to bottom-of-funnel Google Search campaigns — we design the entire journey, including the awareness and nurture stages that generate the qualified leads your conversion campaigns depend on.
Yes, deliberately. AI handles the high-volume work where it multiplies output: creative variant testing, audience modelling, performance analysis at speed, message permutations across personas. Human strategists stay on the high-stakes calls: bidding strategy, budget allocation, when to kill a campaign. Platform AI optimises for platform objectives — clicks, conversions, reach. It does not optimise for your revenue. That call stays with the strategist accountable for the programme. The practical upshot: production gets faster and cheaper to run, and that shows up in what we can do for your budget, not in a bigger invoice.
No fixed minimum. Our approach is built for businesses investing enough to generate statistically significant data and measurable revenue impact, typically SGD 3K or more per month in media budget. The management fee scales from there.
Ready to Begin
Ready to Turn Paid Media Into Revenue?
If you're spending on Google Ads, LinkedIn, or programmatic and can't connect that spend to revenue — that's the problem we fix. Start with a paid media audit. We'll show you exactly where the waste is, where the opportunity is, and what it would take to turn your paid media into a predictable revenue engine you can defend at the next review.