The Services. Five Disciplines. One Operating System.
Construct Digital runs five enterprise marketing disciplines under one team. Strategy, technology, and delivery sit in the same room, so the work that ships actually compounds. Pick the discipline that matches the gap, or talk to us about a programme that connects them.
Our Disciplines
Five Disciplines. Built to Work Together.
Each discipline runs a defined operating model. The category hubs explain how each one is structured, what's productised, and where it ladders into pipeline.
Marketing & Growth
Demand generation, lead engines, performance media, and content systems for enterprise B2B. Headline products: IMPACT (B2B Marketing OS), ABM, Performance Marketing, Lead Generation, CRM & Marketing Automation, Email & Lifecycle, Inbound & Content.
Brand & Creative
Brand strategy, identity, campaign work, and content production. Includes COMPASS (Brand + Build), Brand Strategy, Brand Identity & Guidelines, Brand Campaigns, Content & Production, Film Production, Social Media.
UX, Web Design & Development
User research, information architecture, web design, and platform engineering. Built around the COMPASS framework. Includes Web Design & Dev, COMPASS, UX Planning, Maintenance & Support, plus CRM & Marketing Automation as a dual-nav adjacency.
Data Solutions
Web analytics, data analytics, and the measurement infrastructure that ties marketing activity to revenue. Includes Web Analytics and Data Analytics.
Search Visibility
SEO and GEO — the two disciplines that win the search and AI-citation game. Includes SEO Services and Generative Engine Optimisation (GEO).
Productised Operating Systems
Two Operating Systems. Built In-House. Used at Enterprise Scale.
Construct Digital runs two productised operating systems alongside the discipline services. Both are full programmes.
IMPACT
Six-pillar operating system for ROI-driven marketing. Insight-Driven Audiences, Message Personalisation, Platform-Fit Creative, Agile Automation, Continuous Testing, Track-to-Revenue Analytics.
- check_circleInsight-driven audience & buying-group research
- check_circleMessage personalisation using the R.P.S. framework
- check_circlePlatform-fit creative per channel
- check_circleAgile, integrated media planning
- check_circleWeekly rapid testing loops
- check_circleFull revenue attribution dashboard
COMPASS
Seven-pillar framework for redesigning enterprise websites that hold up after launch. Clear Brand Alignment, Operable by Marketing, Meaningful User Experience, Platform Fit, Accountable Performance, Security by Design, Sustainable Website System.
- check_circleClear brand alignment across all touchpoints
- check_circleOperable by marketing without developer dependency
- check_circleMeaningful user experience at every stage
- check_circlePlatform fit for long-term scalability
- check_circleAccountable performance measurement
- check_circleSecurity by design, sustainable post-launch
How We Engage
Engagement Shapes
We engage at the depth that fits the gap. Three shapes, used across most services.
Strategy or Audit
A focused engagement to set the foundation: audit current state, design the strategy, deliver a roadmap. 4–6 weeks. Stands alone or precedes a build.
Build or Implementation
Architecture-to-launch delivery. Strategy turned into running infrastructure. Project-based with clear deliverables and timelines.
Retainer
Ongoing operation, optimisation, and growth. For organisations where the infrastructure is in place and the work is keeping it sharp.
Talk to the Team That Will Actually Do the Work
We don't run a layered hand-off model. The people you talk to are the people who lead the engagement. Start with a conversation. We'll work out which discipline (or which combination) fits the gap.