CRM & Marketing Automation · Singapore
CRM & Marketing Automation That Connects Marketing to Revenue
For the marketer running three tools, two vendors, and one CRM nobody trusts. A structured CRM and marketing automation programme for B2B enterprises in Singapore and Southeast Asia, designed so every campaign maps to pipeline and every dashboard ties back to revenue. Certified on HubSpot and Salesforce Marketing Cloud, both.
HubSpot Certified Partner 
Salesforce Certified Partner HubSpot Impact Award The Problem
Your CRM Isn't Broken. It Was Never Set Up Right.
Marketing and Sales Live in Different Systems
Marketing runs campaigns in one tool. Sales tracks deals in another. Nobody owns a single view of the pipeline, and attribution is guesswork. When leadership asks which campaigns drove revenue last quarter, the answer is a shrug dressed up as a slide. At enterprise scale, that is no longer a marketing inconvenience. It is a strategic blind spot the CFO has already noticed.
Your CRM Is a Data Dump, Not a Decision-Making Tool
Contacts go in. Nothing useful comes out. A working CRM should tell you which campaigns drive revenue, which leads are sales-ready, and where deals stall. Instead, it is a glorified spreadsheet that sales resents and marketing ignores. Both teams are right to.
Automation Is Set Up But Nobody Trusts It
Workflows exist on paper. In practice, nobody knows if they fire correctly. Leads fall through cracks between marketing and sales. Nurture sequences go stale. The team reverts to manual follow-up because the system does not feel reliable. It usually is not.
Trusted by Enterprise Teams Across Singapore and Southeast Asia
From global insurers and government-linked institutes to high-growth B2B SaaS. Same operating model. Different stacks.
Platform Partners
Certified On the Platforms That Run Enterprise Marketing
Most agencies are loyal to a single platform. That makes recommendations easy and clients dependent. Construct Digital is a certified partner on both HubSpot and Salesforce Marketing Cloud, with hands-on experience across the rest of the enterprise stack. The platform call is made on fit with your sales process and existing infrastructure — not on what is easier for us to deliver.
HubSpot
Certified Partner
- 10+ years as a HubSpot Partner
- CEO holds personal HubSpot certifications
- HubSpot Impact Award winner
Salesforce Marketing Cloud
Certified Partner
- CEO certified in Salesforce Marketing Cloud
- CEO certified in Salesforce AI
- Enterprise journey orchestration expertise
Also experienced with
Migration paths we run regularly
Salesforce HubSpot HubSpot Marketing Cloud Marketo HubSpot Marketo Marketing Cloud Pardot HubSpot Pardot Marketing Cloud Eloqua Marketing Cloud ActiveCampaign HubSpot Mailchimp HubSpot What the Build Actually Involves
Built Around How You Sell, on the Platform That Fits
Whatever route you come in on, the system is architected around your actual buyer journey and sales process — then built natively on the right platform. For clients on the IMPACT retainer, CRM is the engine behind the T pillar, Track-to-Revenue Analytics.
Lifecycle stages
Lead scoring
Attribution
Reporting a sales leader can defend
On HubSpot
Marketing Hub, Sales Hub, Operations Hub — configured and connected so marketing and sales share one pipeline view.
On Salesforce Marketing Cloud
Journey Builder, Email Studio, Automation Studio — orchestrated journeys wired into Sales Cloud.
Migrations, handled as one workstream. Salesforce ↔ HubSpot, HubSpot → Marketing Cloud, or moves off Marketo, Pardot, ActiveCampaign, Eloqua, or Mailchimp — data mapping, integration rewiring, and workflow recreation managed together so your team doesn't lose a quarter of productivity mid-switch.
Results
CRM Work That Shows Up in the Numbers
From HubSpot implementations to Salesforce Marketing Cloud deployments, across Singapore and Southeast Asia.
HubSpot portals built, migrated, or optimised for B2B enterprises.
HCLI Singapore — HubSpot Impact Award for Client Inbound Growth.
One of Southeast Asia's longest-standing HubSpot partner agencies.
Most Effective Use: Marketing Automation — Prudential PACS.
Case Studies
CRM Results That Tie Back to Revenue
From government-linked institutes to global insurers. Same rigour, different stacks.
Book a CRM Consultation
HCLI Singapore
Challenge
HCLI, a strategic partner to Singapore's Ministry of Manpower, needed to grow registrations for its Human Resource Leaders Programme. The problem was structural: marketing ran across multiple disconnected platforms that weren't generating contacts or signups, and HR leaders responded only to peer insights and practical assessment tools tied to their specific regional challenges, not generic outreach. The bar was a single integrated system that could grow the contact base and reactivate existing relationships, off a very small starting base.
Approach
Implemented and integrated HubSpot as the single platform, unified the email marketing automation strategy on top of it, and rebuilt contact-database growth around high-value content and strategic reactivation of existing relationships.
Result
1,700% contact list growth on HubSpot. HubSpot Impact Award for Client Inbound Growth.
Prudential PACS — Leads Nurture
Challenge
In an increasingly competitive insurance market, Prudential Assurance Company Singapore was sitting on a large volume of cold, unconverted leads that had stagnated in its database — 21,700 prospects acquired through paid media, events, and partnerships, all 91+ days in the system without converting. At the outset PACS knew only basic contact information: an email, a phone number, sometimes both. It did not know who these prospects were, their interests, their life stage, or their propensity to purchase. The bar was to reactivate that dormant base and feed sales-ready intelligence to Financial Representatives, without the personal data that personalisation normally depends on.
Approach
Built a 10-stage automated nurture journey on Salesforce Marketing Cloud, pairing sequential email stages with SMS and enriching unknown profiles through interactive email surveys as the journey ran. Mapped two core personas, tuned the platform AI to the sequence — Einstein Send Time Optimisation on the highest-impact stages, Engagement Scoring to split active from passive leads — and routed hot-lead alerts back to Financial Representatives through PRUForce@Pulse.
Result
A 10-stage automated nurture journey reactivated 21,700 stagnant prospects, holding a 35%+ sustained combined open rate across the sequence. MARKies 2026 Gold — Most Effective Use: Marketing Automation.
Why Construct Digital
Why Construct Digital for CRM & Marketing Automation
B2B marketing fragmented into vendors, dashboards, and silos. The CRM stack was one of the first casualties — a platform here, a vendor there, no one accountable for whether marketing and sales actually share a view of the same pipeline. Construct Digital was built to fix that. Strategy, technology, and marketing operations sit under one team, with both HubSpot and Salesforce Marketing Cloud certifications inside the room. The platform is configured around the strategy, never the other way around.
Dual-Platform Certified
Certified on HubSpot and Salesforce Marketing Cloud — CEO holds personal certifications across both stacks including Salesforce AI. Platform recommendations follow your infrastructure, sales process, and existing investments, not vendor allegiance.
Strategy Drives Configuration
The system is designed around your buyer journey, your sales process, and your revenue goals. Configuration follows the strategy — the difference between a CRM the team actually uses and one that quietly becomes a graveyard for old contacts.
Full-Funnel Attribution
Marketing activity gets connected to pipeline and revenue. See which campaigns generate qualified leads, which touchpoints influence deals, and which channels are burning budget for nothing. Where CRM meets performance marketing — and where most enterprise setups quietly fall apart.
Migration Without Disruption
Salesforce to HubSpot, HubSpot to Marketing Cloud, exits from Marketo, Pardot, ActiveCampaign, Eloqua, Mailchimp — done it repeatedly. Full data migration, workflow recreation, integration rewiring, managed so your team does not skip a beat during the transition.
You Pay for the Thinking. The Build Runs AI-Native.
The value is in the architecture: the lifecycle model, the scoring logic, the attribution design. That is what you pay for. The configuration and build run AI-native, so they come faster without the hourly markup most agencies charge as the work scales. And the platform AI both stacks ship with — predictive lead scoring, send-time optimisation, content recommendations, deal forecasting — gets activated and tuned to your actual sales cycle, not left switched off as it usually is. On Prudential's Leads Nurture programme, Einstein STO added 5% to open rates on the highest-impact stages, and an interactive form lifted click-to-open from 2% to 10%.
Ongoing Optimisation Built In
Buyer behaviour shifts. Sales processes evolve. New products launch. The system needs refinement, not just maintenance. Ongoing optimisation refines workflows, sharpens lead scoring, and keeps the platform pacing with the business — not lagging a quarter behind it.
Industry Recognition
Award-Winning CRM & Marketing Automation
Most Effective Use: Marketing Automation
MARKies Awards · 2026 — Prudential
Best Use of Customer Engagement Platform
Marketing Technology Awards · 2025 — Prudential
Excellence in Marketing Transformation
Marketing Excellence Awards · 2021
How We Work With You
Make the One You Have Work, or Build the One You Need
You're in one of two places. The CRM is already in the building and it isn't earning its keep. Or you're about to choose a platform and you can't afford to get it wrong. We start from where you actually are, not from a packaged engagement we'd rather sell. A short paid consultation scopes the work either way, so what you sign off on is a plan, not a pitch.
Book a CRM ConsultationYou have the platform. It isn't doing the job.
Get Your CRM Working
The contacts are in there and nothing useful comes out. The workflows fire when they feel like it. The campaign you need to run next month is waiting on a system nobody trusts. We find what's broken and what it's costing, then make it work: clean the data, rebuild the automation, connect marketing activity to pipeline, and get the platform running the campaigns it was bought to run. Scoped to the outcome you're chasing, not a rebuild you don't need.
You're buying new, switching, or migrating off a system you've outgrown.
Choose and Build the Right One
Get the platform decision right once. We make the call on fit, not allegiance: HubSpot or Salesforce Marketing Cloud, matched to how your team sells and what you already run. Then we architect the system around your buyer journey and build it: data migration, configuration, workflows, integrations, reporting. Migrations run as one managed workstream, so the switch doesn't cost your team a quarter of productivity.
Then It Has to Keep Working
Both routes land in the same place: a system your team can run and that keeps improving. Role-specific training so marketing and sales each own their side of it. Then ongoing optimisation — sharper lead scoring, tuned automation, AI calibrated to your sales cycle, new workflows as the business moves. The platform paces with you instead of decaying into the next rebuild.
Throughout, one named strategist who knows your business and your platform — not a rotating support queue, not a ticket number.
Testimonials
What Our Clients Say
"Construct Digital integrates the inbound methodology into every aspect of their business. Since Day One as a HubSpot Partner, their agency has been creating valuable interactions."
"Previously, most of our contacts came from tapping into our own networks. Construct Digital provided the necessary tools and knowledge to expand our contact lists and reach new audiences."
Got Questions
CRM & Marketing Automation FAQs
HubSpot and Salesforce Marketing Cloud are the primary platforms — certified partner on both, with the CEO holding personal certifications in Salesforce Marketing Cloud and Salesforce AI. Hands-on experience also extends to Marketo, ActiveCampaign, Oracle Eloqua, and Mailchimp. Platform recommendation is made against your infrastructure, your sales process, and the data environment you already have.
HubSpot fits teams that need an all-in-one marketing and sales platform with rapid deployment and a strong inbound ecosystem. Salesforce Marketing Cloud suits enterprises with existing Salesforce CRM investments, complex data environments, and advanced journey orchestration needs. The decision gets made during the Audit & Assessment phase, against your specific situation rather than a generic comparison chart.
Typical implementations run 8–16 weeks depending on complexity, data migration scope, and platform. Every engagement follows the same phased structure: Audit, Strategy, Build, Train — each with clear deliverables and timelines. Migrations between platforms may extend the timeline depending on data volume and integration depth.
Yes. Full CRM migrations in any direction: Salesforce to HubSpot, HubSpot to Marketing Cloud, exits from Marketo, Pardot, ActiveCampaign, Eloqua, Mailchimp, or other systems. The scope covers data mapping, contact and deal history migration, workflow recreation, and integration rewiring. Data integrity and business continuity stay non-negotiable on every migration.
Through lifecycle stage design, lead scoring, attribution modelling, and integrated reporting. On HubSpot, Marketing and Sales Hubs are connected. On Salesforce Marketing Cloud, the integration runs into Sales Cloud. Dashboards show which campaigns generate qualified pipeline and which touchpoints influence deal progression — tied to revenue rather than click counts.
HubSpot and Salesforce Marketing Cloud both ship with AI features: predictive lead scoring, send-time optimisation, content recommendations, deal forecasting. These get activated and tuned to your actual sales cycle and data patterns — not left switched off. The CEO holds Salesforce AI certification. AI handles the high-volume signal work. Strategists own the decisions on which signals matter for your pipeline.
Yes. CRM and marketing automation need ongoing refinement as the business evolves. Post-launch optimisation covers workflow tuning, lead scoring adjustments, new automation, reporting improvements, and regular strategy reviews. The system is designed to keep improving as your business changes — not to be handed over and forgotten.
Ready to Begin
Ready to Connect Marketing to Revenue?
If the CRM is not driving decisions and the automation is not generating pipeline, the gap is fixable. Book a consultation. You get an honest read on the current setup, the right platform call, the gaps that are costing you pipeline, and a clear view of what a properly connected system looks like.