Library

Frameworks, Guides, and Tools You Can Actually Use

Downloadable resources from the team. The frameworks we use on client engagements. The diagnostics we run before we quote. The references we publish so the discipline gets sharper. Built for marketers who need a starting point, not a sales pitch.

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Type
Topic
Research / Report AI & GEO

AI Is Changing Search From Both Sides

What happens when buyers use AI to research and vendors use AI to produce content. The implications for B2B search visibility.

Article Open
Open
Diagnostic / Assessment Web & UX

COMPASS Self-Assessment

Seven dimensions of website performance. Run the diagnostic, see where your site sits, and know what to fix first.

Interactive Gated
Request Access
Template CRM & Marketing Automation

CRM Migration Checklist

Forty-three checkpoints across data hygiene, field mapping, integration testing, and go-live readiness. Built from real migrations.

Checklist Gated
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Diagnostic / Assessment AI & GEO

GEO Readiness Checklist

Is your content structured to be cited by AI? This checklist covers the signals that determine whether generative engines surface your brand.

Checklist Gated
Request Access
Guide / Playbook B2B Strategy

IHL Marketing Blueprint

A full marketing playbook built for institutions in the education sector. Strategy, channels, and execution in one document.

Framework B2B Strategy

IMPACT B2B Marketing Framework (1-pager)

The six-pillar operating system Construct uses on every B2B engagement. One page. The whole framework.

PDF Open
Download
Template SEO

SEO Audit Template

The audit framework the team runs before any SEO engagement. Covers technical, on-page, and authority signals.

Google Sheet Open
Open

Need Something That Isn't Here?

The resource library reflects what we use internally. If there's a framework or diagnostic you're looking for, ask. We'll either point you to it or write it up if it's worth publishing.